Some players promote shoes.
Others promote Sprite.
Never underestimate the nerd vote. Not only will Gordon Hayward have support from all of the League of Legends fans, but my guess is this group also knows how to hack the All-Star voting and get like 1,000 votes a piece.
All of this to say, Hayward has likely secured a spot on the NBA All-Star team through the 2028-2029 season.